Elevator Pitch: Ever since I was little I have loved dressing up. As I grew older that love for dressing up turned into a love for fashion and I began to learn more about the clothing industry. As I researched though I begin to notice a giant and very unsettling problem. From unethical labor and environmentally damaging materials to cheaply made clothing meant for land fills my favorite industry was doing more damage than good! The Lemon Twist Dress shop is my small way of addressing that problem by offering a kind fashion alternative.
How It Works: Ugly and old dresses (lemons) are donated, rescued from garbage cans, purchased from thrift stores etc. After a good washing and scrubbing the dresses are then creatively altered in order to become beautifully modern pieces. (That’s the twist!) Once those dresses become worn out or dated they can be re-donated to the store for a second make-over, perhaps this time into a shirt or jacket. Eventually there will be too little fabric left to make a piece of clothing at which point it can be used as scraps to decorate or mend other dresses.
Quick Pros: This business model creates a closed loop system, re-uses waste, protects the environment, utilizes zero sweat shops, and still results in a pretty item. Every single dress would be radically unique and adjustments could be made for each new fashion trend simply by changing the sewing techniques. Creatively re-designing old school dresses would be a crazy fun job so finding employees wouldn’t be hard.
Quick Cons: All the sewing and thrift store shopping would be very time intensive resulting in a high price tag.
Inspiration #1: April from coolirpa who’s Youtube channel is loaded with genius tutorials showing how she transforms ugly thrift stores finds into darling dresses, shirts, and bottoms. She’s absolutely adorable and one boss of a seamstress.
Inspiration # 2: Elvis and Kresse, a company which rescues fire hose from dumps and uses the material to create incredibly durable and elegant bags, wallets, and belts. Recently a piece of theirs was styled on Cameron Diaz in Vogue!
What do you think? Would you ever wear a recycled dress?